The Market Street Prototyping Festival Sponsorship Package

What: Yerba Buena Center for the Arts (YBCA) and the San Francisco Planning Department have joined forces to make Market Street a more engaging and vibrant destination. Our city’s response to the inaugural Market Street Prototyping Festival in April 2015 was overwhelmingly positive, testing 50 citizen driven sidewalk activation ideas that instigated joy and connection on our city’s streets and paved the way for an inspired Market Street. On October 6-8, 2016 we will hold the 2nd Market Street Prototyping Festival, reaching 600,000 people and engaging them in shaping the future of their city.

Location: The two-mile stretch of Market Street extending from the Waterfront to Van Ness Avenue, focusing on testing installations in three key Districts: The Embarcadero, The Retail Heart, and Central Market.

Audience: This work is reaching engaged citizens from diverse neighborhoods, backgrounds and communities, while targeting creative makers—designers, artists and entrepreneurs—as well as culture shapers from the fields of art, technology, education and government.

Media Exposure: The pilot Market Street Prototyping Festival received widespread local media attention, being featured on ABC 7 News and appearing in the San Francisco Chronicle, San Francisco Business Times, CurbedSF, Fast Company, GOOD Magazine, Hoodline, Inhabitat and Next City, among others. The festival was also selected for a Spark episode on KQED. Together, this coverage resulted in hundreds of thousands of media impressions.

Sponsorship Opportunities: Multiple levels of sponsorship are available—Lead Festival Sponsor, District Sponsor and Project Sponsor—with each opportunity including customization to meet diverse marketing needs.

About the Project Partners: Through powerful art experiences, thoughtful and provocative content, and deep opportunities for participation, YBCA (ybca.org) is committed to generating culture that moves people. Founded in 1993 as a citizen institution at the heart of San Francisco, our programming kindles inclusive, experiential engagement that cultivates empathy, awakens personal and societal transformation, and reaches for a world fueled by inspiration.

The San Francisco Planning Department (sfplanning.org), under the direction of the Planning Commission, plays a central role in shaping the future of our City by fostering exemplary design; improving our surroundings through environmental analysis; preserving our unique heritage; encouraging a broad range of housing and a diverse job base; and enforcing the Planning Code.

Sponsorship Package Levels: Detailed Benefits

Our sponsorship opportunities are designed to help you meet your marketing objectives, with each package including customization support from our Market Street Prototyping Festival sponsorship staff.

All sponsorship levels include:

• Invitations to a sponsor-only Network Reception event with festival partners, collaborators and design teams
• Right to use the festival and YBCA names and logos in connection with the festival sponsorship
• Personalized sponsorship acknowledgement suitable for display at your company
• Company logo or name recognition on the festival and YBCA donor walls
• Hyperlinked company logo or name recognition on the sponsor page of the festival website

In addition to the above, sponsors at different levels receive the following benefits.

For more more info or to become a sponsor, contact:

CHARLES WARD
Chief Development Officer
(415) 321-1341
cward@ybca.org