Incubation Project peepSHOW
peepShow. Photo courtesy of David Baker Architects.

Taylor Dearinger
Joel Millar
Marc Pembroke
Will Bloomer
Cristina Rossi



Retail Heart

peepSHOW is an urban viewing station that focuses the gaze and thoughts of a passersby onto obscure or concealed street scenes.

peepSHOW was conceived of through our own personal connections with the intersection of 7th and Market. To expand on our own preconceptions, we walked and watched the area, conducting interviews and observing interactions between businesses, travelers, and the people who reside in this district. This research led us to look for a way to document, activate, and embellish the details of the curiosity, tumult, and change that define the Civic Center District.

Urban spaces are made rich by their myriad components, but this very complexity can overwhelm. By filtering out all but one aspect or moment in the cityscape, a clear piece of the city can emerge from the blur. By experiencing a series of isolated and enhanced moments, one can begin to know Market Street and its value and vibrancy within the city. peepSHOW allows the user to contemplate his or her surroundings, acts to spur discussion and create shared experience. The structure builds on the notion of a nature-lover’s viewing station (birding platform, scenic overlook) but centers this action in a dense city context, allowing for the contemplation of the urban environment.

peepSHOW was created as part of the 2015 Market Street Prototyping festival and over the course of the three-day festival, peepSHOW proved itself to be an object of intrigue and beauty, a catalyst for cooperation and conversation, a place to pause and ponder, a cultural cross-section-izer, a giant selfie machine—and more.

More information can be found at our website.

peepSHOW was also part of an exhibition at Storefront lab.

Support peepSHOW on Indiegogo

Project Gallery


Sign up to receive important email updates! Unsubscribe anytime.


        Follow #MSPF on social media.

The Market Street Prototyping Festival is a collaboration between the San Francisco Planning Department and the Yerba Buena Center for the Arts.

Free Language Assistance

免 費語言協助 / Ayuda gratuita con el idioma / Бесплатная помощь переводчиков / Trợ giúp Thông dịch Miễn phí / Assistance linguistique gratuite / 無料の言語支援 / 무료 언어 지 원 / Libreng tulong para sa wikang Tagalog / คว"ม ช่วยเหลือท"งภ"ษ"โดยไม่ เส'ยค่าใช้จ่าย

Dial 3-1-1 (within SF only) or (415) 701-2311

ADA & Accessibility

The City and County of San Francisco recognizes its obligation under the Americans with Disabilities Act (ADA) and the Language Access Ordinance to provide equal access to all its residents.